The business benefit of a virtual tour
A virtual tour isn’t an expense. It’s a measurable business benefit.
Why does this solution outperform the competition?
We don’t offer a ‘tour’. We offer a shorter sales cycle.
The key dilemma:
Invest in advertising (driving traffic to the website) or in conversion (turning website visitors into paying customers)?
Return on Investment (ROI):
With average third-party commission rates, the investment in a VPROMO tour usually pays for itself after 5 to 10 direct bookings that you would otherwise have paid to booking portals. Everything after that is pure profit.
My advice: If you have high traffic but a low direct booking rate, you’re wasting money on marketing. A virtual tour is an infrastructure-level solution that maximises the effectiveness of every single euro invested in advertising.
Mgr. Vladimír Vyskoč
Specialist in spatial digitisation1. Saving your margins: The end of the commission dictatorship
Every booking made through portals such as Booking.com or Expedia costs you 15% to 25% of the price. If a customer doesn’t see a good enough reason to book directly, they’ll go where they feel secure.
- Argument: A virtual tour builds such a level of trust that the customer has no need to verify quality via third-party reviews.
- Result: Shifting customers to direct booking channels = an immediate increase in net profit from every bed/table sold by the amount of commission saved.
2. Elimination of ‘tourism’ and labour costs
How much time does your manager spend on physical site visits for clients who ultimately buy nothing? Add to that the cost of coffee, energy, and the fact that the manager isn’t selling during that time.
- Argument: A virtual tour serves as a ‘prelude’. The client explores the space on their own, at their leisure. Only those who are 80% decided come for a physical viewing.
- Result: Freeing up 30–50% of the sales manager’s capacity. Fewer ‘empty’ coffee breaks, more time to close actual deals.
3. The psychological advantage in quotations
When you send a quote for an event or training session, you’re probably not the only one. If a client receives three PDF files and one interactive VPROMO space model where they can measure distances and visualise table layouts, who will they choose?
- Argument: The tour in the quote isn’t just a ‘picture’; it’s a tool that makes the client’s job easier. You become a partner, not just a supplier.
- Result: A higher conversion rate (win rate) for sent proposals. The difference between a “maybe” and a signed contract lies in the quality of the materials.
4. Accelerated onboarding (HR efficiency)
Training a new employee (operations, maintenance, reception) costs money. Every hour a senior employee spends showing them “where everything is” is time wasted.
- Argument: Use a virtual model as a training manual. A new colleague can familiarise themselves with the space virtually even before their first shift. You can incorporate instructional points on technology or safety into the tour.
- Result: A 20% reduction in training time and a lower risk of errors caused by unfamiliarity with the environment.
Are you interested in a virtual tour?
Our work is backed by dozens of successful implementations and satisfied clients. We constantly monitor new trends in the field of digital presentation and take our services to the next level. We are a partner you can rely on, from the first contact to the final handover of the project.